Tuesday, March 4, 2008

The iGym a reality?

Nike announced upcoming plans for the Nike+iPod partnership with Apple. they said that they are partnering with fitness equipment manufacturers. This partnership would allow Nike+iPod users to connect their iPod's to treadmills, ellipticals, stationary bikes and stair climbers. When released this will be international.

"The Nike + iPod experience revolutionized running. Now we’re revolutionizing the gym cardio experience,” said Trevor Edwards, Nike’s Vice President of Global Brand and Category Management. “We’re enabling people who go to the gym an opportunity to set goals, track progress, and compete in challenges with their friends and with other members of nikeplus.com. It’s a groundbreaking tool for people who want to maximize their workouts.”

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